“People must again find pleasure in skiing and must, therefore, be offered new opportunities to enjoy this sport undisturbed and in a relaxed environment!”
Inspiring more people to ski and proposing new options to practice this sport undisturbed and in a relaxed environment is the task for all winter sports market players; tourist destinations, cable car operators, and outdoors companies who propose ski programs. With our backcountry skiing programs in the Himalaya and our powder skiing training courses in Gstaad, we are contributing to this initiative.
In this blog, I try to describe today’s ski market from my own perspective and to present how outdoor companies can enhance their programs to meet the expectations of tomorrow’s skiers.
SKIING BEHAVIOUR IN TRANSITION
Over the past 20 years, the “amateur” ski sports have undergone considerable changes. Despite that many ski resorts have continued to compete in the increase of cable car transport capacities and in the creation of countless groomed slopes, so called “skiing highways”. Read more